Winemaker Jason Woodbridge, with the Vantage Point Wine group, is importing wines from Italy, Argentina, Australia and France. This new venture is a Primitivo (Zinfandel) from Puglia, Italy, that is perfectly marketed for America. The easy to remember brand name, eye catching label and use of the familiar term "Zinfandel" gives this wine an edge on store shelves. As a rule, I am more of a fan of what is "in" the bottle verse the marketing side of the house. I enjoyed a glass of this wine this weekend and found out that this wine is a nice package both in and out. The wine is nearly opaque and purple-colored with an explosive nose of jammy black cherry and blackberry fruit, tar and spice. This is a medium bodied wine that is more new world than old. It is smooth and rich in the mouth with ripe dark fruit flavors of black cherries, berries and plums. Tannins are low and well integrated and this jammy wine is well supported by the depth of the structure. This wine should appeal to anyone who likes a fruit driven wine that can pair well with a Pasta Puttanesca!